Loren became interested in the relationship between nutrition and health while in college, and began studying it in 1979.  Originally, there was no intention to become involved in the field professionally.

He was thrust into that role after becoming seriously ill in 1984, ultimately diagnosed with Chronic Fatigue Syndrome, Irritable Bowel Syndrome, Candidiasis, Sinusitus, and after developing almost 60 allergies. In 1987, he gave up on traditional medicine after 3 years and no success, and sought to find his own answers.  At that point, he went back to, and ultimately, way beyond, traditional nutrition theory, seeking to discover what was natural to the human body.  After making "radical" changes to his diet, he was perfectly fine six months later, with all of his conditions "miraculously" and "spontaneously" disappearing.  In almost 14 years since then, he hasn't been sick a single day.

After spending much time helping others while trying to continue running a completely different business, Loren went into practice counseling others on how to create perfect health.  Over the last nine years, he has taught these principles to many people around the world, captivating audiences throughout the US, England, Ireland, and Scotland, and working with many people over the phone and via the internet.

Loren has authored many articles and essays, is a regular columnist for Get Fresh magazine, published in England, and is the author of The Vibrant Living Handbook:  8 Keys to Optimal Health, plus nine more booklets in the series that are currently in prepublication.