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Amiel
Positive Music Works
On a daily basis our consciousness is bombarded by information we cannot control and much of it is a negative intrusion. Even if you choose to listen to music you must first filter out the misogyny and violence that overwhelms so much of popular music. Occasionally, music that is life affirming breaks through this toxic mold and enjoys mass success. And its widespread appeal makes it clear that there is an audience for positive music and you need not compromise the
bottomline.
Amiel has always understood this. In an interview, the founder of the independent record label Positive Music Works, pointed out that in the District as well as in communities throughout the country, there is a growing body of men and women who are providing a positive alternative to the "bleep" filled music we hear on radio. "Throughout my career I've never been a mainstream kind of performer. I've played music all over the world and the focus has always been on positive music. And I've met or worked with many people who are just as committed to the music," said the former member of The Manhattans. "Positive Music Works was formed for the expressed purpose of connecting with people to create a strong network to force radio and distribution outlets to focus real attention on our music."
Amiel said there is great opposition to this, as the powers that be do not want to see positive music succeed. "They would then have to move over because if people are given a choice they will choose positive music, that's already been proven. With the right type of promotion they can sell anything to us. But they do not want to open the floodgates to positive music because they are looking at how it will affect their market and they have already cultivated a market for the kinds of negative music that's out there now."
Positive Music Works is not preoccupied with discussions of censorship. Instead, they want to reclaim the audience and return all urban contemporary music to conscientious musicians. "People are looking for music that will soothe, heal and support the peaceful lifestyle that they really want to live. You cannot create that kind of a wholesome life if all you hear is negativity. To create something different you need the reinforcement that positive music can provide. And Amiel's own recording is proof positive of this.
His music grabs your attention causing you at times to pause and reflect and at other times to getup and dance. For a moment the music takes you where you want to be -- at peace.
Amiel wants this kind of reaction to be the norm, not the exception.
For more information about Amiel's music and performance or the Lyrics for Living Program call 202-291-9244 or 202-251-9304.
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