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Our Philosophy
Few things are more essential in life; evoke more joy, sorrow
and every emotion in between, than food. Yet for something so
essential, so well known, yet mysterious, so regarded yet so dismissed, food, or
rather, the right kind of food, and the right way to eat it, has escaped
most of us.
Many people simply don't eat right, or enough, or for the right
reasons... And, as evidenced by reams of statistics, the toll it
can take on the nation's health can be staggering. In a nation with so
much abundance, this simply should not be... In looking at the problem, there
are a number of reasons that stand out: information, access, taste and
affordability. When you break it all down, pretty much everybody wants to be happy,
healthy, safe and secure. And, one of the keys to a happy
and healthy lifestyle is a healthy diet, one that consists of whole grains, fresh, high
quality fruits and vegetables, clean, filtered water, herbs and vitamins.
We at Everlasting Life Health Complex realized this when we
began the process of building these stores almost ten years ago.
We started small, just a few people bound by a desire to
eat healthily and affordably. Realizing the power of pooling our
collective resources, we would buy in bulk, some of the
essentials: good, clean filtered water, whole grains, organic
herbs, spices and vitamins, fresh produce... whatever we could
get that was natural and affordable. We met weekly in a
little garage in Suburban, Maryland, that belonged to one of our
members, dividing up our purchases and planning for the day when
we could offer what we had to a larger group of folks, who like
us, wanted to eat well, healthily and affordably.
The weekly meetings soon became every other day.
We outgrew
the garage and began to shop around for a place that would allow
us to take our dream to the next stage of development. While
not much bigger than our first little garage, the first Everlasting Life, put us out there. It
gave us the broader exposure to folks just like us, regular everyday people who have
made a commitment to living a full, healthy lifestyle - ironically in a
section of town that many would assume - at least at a cursory glance - was
devoid of such. In 1994, we made the leap of faith from our little
garage in Temple Hills, Maryland, to a little store on Georgia Avenue, in
Washington DC.
Initially there were a lot of nay-sayers, those who thought
"you can't sell real food, natural food in the middle of the
'hood." And to be honest, it seemed like every fast food joint in the greater
Metropolitan Area, had it least 3 stores per block, on the little strip we
settled on. We believed, however, that the high fat, high cholesterol fast-food
diet that was yielding staggering rates of obesity, high blood pressure,
cardiovascular disease, stroke, cancer, diabetes and prostate
cancer, particularly in the African American community, was more
a function of economics and accessibility, than anything else.
Provide the right food, and the right information about
it, we concluded, and the people will make the right choices.
Two stores and six years of overwhelming support finds at
the end of construction of our third and biggest store to
date!
The
Everlasting Life Health Complex
in Capitol Heights MD is the only African
American owned health food complex in the Washington DC area. Once you get beyond all the studies, the statistics, the hype
and the hoopla, it comes down to providing people with the knowledge on how to
eat to live, the ability to access the things they need to make it a reality,
and the support and dedication to encourage them to do so.
Our goal is to make everyday "A
Great Day for Everlasting Life"!
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